When we started three years ago, we always thought that goop, the lifestyle website founded by Gwyneth Paltrow, embodied the vision we had for our customer and her lifestyle. So when we were first featured as one of goop’s Fall 2010 picks we were floored! Cool, chic and classic are the elements that always drive our collections and seem to be ever present in the goop aesthetic, as well.
And, our exclusive collaboration of the Navy Classic Jacket with a Heather Grey French Terry Hood Dickey is a combination of all three. The genius of the jacket is its versatility for the women who both work and play. These are the Veronica Beard women and the goop devotees. Working on a collaboration together as part of The goop Collection is such a perfect fit and has been a great moment and milestone for our brand.
We expressed the same to goop in a note on the eve of the launch, below…
Enjoy the jacket exclusively at goop.com and check out the Spring 2013 pieces available as part of the GOOP Collection, as well!
VMB + VSB
veronicabeard.com @VERONICABEARD goop.com @goop
Image provided by goop